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At XCEED, marketing is our primary growth engine. We are seeking a visionary Chief Marketing Officer (CMO) to take full command of it. The mission is dual-focused: make XCEED feel deeply local in every nightlife hub we enter, while engineering a high-velocity global growth engine that compounds.
This is a senior leadership role with full accountability for global marketing strategy, brand architecture, go-to-market direction, and organizational design. You will own the marketing vision, ecosystem positioning, and full marketing P&L, alongside the operating cadence, team leadership, and cross-functional alignment with Product, Sales, Partnerships, and Operations.
If you know how to scale a hyper-growth marketplace without losing its cultural soul—uniting high-concept Brand equity with aggressive Growth, Product Marketing, and B2B Partnerships—this is your call.
Own the Ship: Define the overarching marketing vision, roadmap, and OKRs across Brand, Growth, Social, and B2B.
Market-Specific Strategy: Architect localized, multi-market go-to-market strategies that respect and leverage the unique cultural nuances of individual nightlife ecosystems.
Executive Representation: Partner directly with the CEO and C-suite, acting as the primary marketing liaison to translate company-wide business objectives into measurable marketing KPIs.
Make Brand a Cultural Signal: Own XCEED’s global positioning, narrative, and identity. Ensure the brand shows up with impeccable taste across all channels, campaigns, and products for both B2C (fans) and B2B (organizers).
Elevate Industry Credibility: Scale PR, thought leadership, case studies, and industry presence to solidify XCEED’s reputation as the definitive authority in nightlife technology.
Activate Offline with Intent: Guide high-impact owned events, cultural activations, and co-branded partnerships as high-leverage tools for content creation, community growth, and key B2B relationships.
Run the Marketing P&L: Total ownership of the marketing budget and forecasting. Ensure every Euro spent is an investment optimized for CAC, LTV, Gross Merchandise Value (GMV) contribution, and cohort retention.
Scale the Growth Machine: Oversee performance marketing, CRM automation, lifecycle segmentation, and conversion rate optimization (CRO) across the entire user funnel.
Data as the Referee: Champion a strict, dashboard-driven culture of attribution and reporting. Ensure decisions across the team are driven by hard data, cohort analysis, and clear ROI metrics, rather than opinions.
Build the Machine: Lead, mentor, and scale the leadership tier across Partnerships, Social, Brand, and Growth.
Raise Execution Standards: Implement agile workflows, clear creative briefs, and scalable playbooks that allow the team to execute fast, shift dynamically, and keep campaign correction rates remarkably low.
Integrated Growth & Brand Engine: You have successfully bridged the gap between performance marketing and brand storytelling, resulting in measurable lifts in both organic brand recall and direct acquisition efficiency.
The Playbook is Scaled: You have established a repeatable, highly localized GTM playbook that allows XCEED to launch or scale in new nightlife hubs with immediate cultural relevance and efficient customer acquisition.
B2B & B2C Alignment: XCEED’s market positioning is distinct and compelling to both audiences—positioning us as the indispensable operating system for organizers and the ultimate discovery platform for fans.
Data-Driven Predictability: The marketing P&L is optimized, attribution models are airtight, and marketing spend is predictably tied to global GMV growth and predictable customer retention.
Marketplace Scaling Experience: Proven track record as a CMO, VP, or Head of Marketing scaling high-growth, multi-market platforms (marketplaces, SaaS-enabled networks, ticketing, entertainment, or local discovery hybrids).
Ecosystem & Cultural Fluency: Deep affinity for or experience in nightlife, music, festivals, or entertainment. You possess sharp cultural taste, understand how night life scenes tick, and know how to build a brand people genuinely feel.
The Hybrid Mindset: Rare ability to balance high-level creative judgment with aggressive growth discipline. You are equally comfortable critiquing a creative campaign's aesthetic as you are diving into a cohort retention model or CAC/LTV ratio.
Commercial & Financial Acumen: Complete comfort owning a complex P&L, forecasting budgets, and mapping marketing outcomes directly to top-line business growth and GMV contribution.
Leadership Architecture: Proven experience building, coaching, and managing high-performing marketing teams. You know how to develop leaders, run clear performance management, and foster an ambitious creative culture.
Language: Full professional fluency in English. Additional European languages are a strong asset.
Competitive Compensation: The salary range listed for this role represents the base salary. This position is eligible for a performance-based bonus, bringing the total target compensation up to €120k OTE.
Unlimited Paid Time Off
Flexible Working Hours
Unlimited Remote Work
Workation — work from anywhere as long as it aligns with your team’s dynamics.
Access to learning platforms (Codely, Coursera, MasterClass) and dedicated time for personal development.
Team-building activities and meet-and-greet events.
Go Out — Free passes to XCEED partners’ events to experience what our users do
Referral Program to helping us find incredible talent
From clubs to festivals, concerts to cultural movements, XCEED is where people come together through music, art, and shared experiences. We believe unforgettable nights don’t just entertain—they shape culture, bring communities together, and define local scenes.
XCEED is the platform behind the best nights out—empowering event organizers to manage ticketing, marketing, and audience insights, while helping fans discover their next unforgettable experience—all in one place. We are creators and challengers who refuse to watch from the sidelines. Every day is a chance to rethink, rebuild, and push further. We celebrate success and embrace smart risks and deep ownership—because shaping the future isn’t for the passive.
Since 2009, we’ve been bridging the gap between the digital and physical—enhancing real moments with seamless technology. Today, as one of the Financial Times' "Fastest Growing Companies in Europe 2025," XCEED powers events in 350+ cities across 25 countries, developing in collaboration with leading venues, festivals, and organizers across four continents.
We’re a growing, dynamic company with an international and remote team where you will have a big impact in any role.
We celebrate diversity, and we ensure everyone feels valued and has fair opportunities.
We constantly experiment with new solutions and encourage new ideas. We challenge the status quo.
We believe in a culture where you can be yourself, do great work, and have a lot of fun along the way.
Our mission: bring people together through authentic experiences.
I. Moderation is Fatal. We are fearless and think beyond boundaries. We believe it takes courage to write change.
II. Taste Everything. We are the discoverers of the future and take nothing for granted. We are curious. Everyday. About everything. We listen carefully to every customer, we forge trends, we experiment.
III. Always Inspire. We envision a world where empathy and sense of community drives humankind's passion for developing novelty. To make this happen, we are the doers at the front line of inspiration.
IV. Local at Heart. We believe creativity is born local and because of that, it should be nurtured by a sustainable ecosystem driven by the passion of artists, curators, and the people who truly love arts and give no fucks about posing.
V. Trust Above All. We prioritize trust among ourselves and with our customers, empowering it through transparency and open collaboration. If trust is compromised, we address it promptly.
VI. Embrace The Problem. Innovation happens when we spend time deeply understanding a pain, not jumping to a solution. We sit at the table and enjoy this process from A to Z.
VII. Have Fun. We are aware that changing the world won't always be pretty. So we'll always make sure to have a good time throughout the journey.
We are transparent and honest, and throughout the process we’ll keep you fully informed along the way. For this role, you’ll expect going through:
HR Call
Line Manager Call
Assessment (Hard Skills Test)
Stakeholder Call (Team+C-suite)
Reference Check
At XCEED we are proud to be an equal opportunity workplace and employer. We review applications for employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, medical condition.